New Balance just unveiled the second iteration of their MADE Responsibly program. This time around the New Balance takes a more sustainable approach to building their New Balance 998 model known as the New Balance MADE Responsibly 998.
As part of New Balance’s ongoing sustainability efforts, the MADE Responsibly program merges surplus and new materials to create a unique product with no two pairs being exactly the same. To make the most of post-production waste, the MADE Responsibly 998 is crafted with a mix of surplus and new materials that are pulled from stocked materials. Surplus materials include pigskin overlays, body mesh, lining, laces, speedlace, molded collar straps and the sole unit. New materials are used to line the interior of the shoe and include foams, counter and box toe.
“New Balance remains committed to high-quality craftsmanship and making every piece of material count,” said John Timulty, Product Manager, MADE Footwear at New Balance. “Our designers created a color palette that is both creative and aesthetically pleasing, which resulted in a MADE Responsibly 998 style that is truly one-of-a-kind.”
New Balance has manufactured a limited number of pairs of the New Balance MADE Responsibly 998. Dropping on May 1st, each pair will retail for $180 on NewBalance.com while supplies last.
To learn more about MADE Responsibly and the MADE Responsibly 998, visit NewBalance.com.